BrightGuard Installed Throughout Gainesville

BrightGuard Installed Throughout Gainesville

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BrightGuard Installed Throughout Gainesville

BrightGuard & Impact Melanoma Team-Up in Gainesville

As a part of Melanoma Awareness Month, the City of Gainesville Parks, Recreation and Cultural Affairs Department (PRCA), in partnership with IMPACT Melanoma (IMPACT) (formerly Melanoma Foundation of New England), is installing Bright Guard sunscreen dispensers (for public use) at 50 locations this summer, including parks, pools, athletic fields, trails and more.

“We are pleased to offer this service throughout our parks and facilities. Our staff are often asked by parents if we have sunscreen available. Having access to skin protection we hope will result in having a long term impact on reducing skin cancer,” says Steve Phillips, director of PRCA.

An unveiling ceremony will take place at 3 p.m. Wednesday, May 17 at the Bo Diddley Plaza (111 E. University Ave.). There will be demonstrations of the dispensers and sun safety information will be distributed. Representatives from the Florida Department of Health in Alachua County and IMPACT will help educate the public about the dangers of sun exposure and skin cancer.

Thanks to the support of our sponsors, Florida Skin Cancer & Dermatologists Specialists PA and an anonymous skin protection advocate, Gainesville residents and visitors will have access to free sunscreen at 50 designated locations within Gainesville. With partners and sponsors, the City of Gainesville has offset 70 percent of the cost, with the remaining 30 percent being covered by Wild Spaces & Public Places funds residents voted for last November.

“We are thrilled to expand on our highly successful program across the country and continue to offer sunscreen units for public and private distribution throughout the country,” says Laurie Seavey, practice safe skin manager for IMPACT. “We hope sunscreen dispensers will become as commonplace as hand sanitizers over the next few years.”

The specially-designed dispensers, which are being installed across the country, are part of Practice Safe Skin, a program that offers sunscreen as an effective, preventive measure to help avoid sun over-exposure year round. Each sunscreen dispenser is equipped with four 1000 mL bags of SPF-30 sport sunscreen, safe for people age six months old and up. Ingredients are printed on the machines upon installation.

A recent study from the University of Colorado cited this program as an influencing force behind the decrease in melanoma rates in the northeast. Melanoma is rising faster than any other cancer, with one person every 50 minutes dying from the disease. Studies show that with daily sunscreen protection, the risk of melanoma is preventable. Details of the study may be viewed at http://mfne.org/mfne-cited-study-conducted-university-colorado/.

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The Portland Sea Dogs Pitch a Perfect Game with BrightGuard

The Portland Sea Dogs Pitch a Perfect Game with BrightGuard

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The Portland Sea Dogs Pitch a Perfect Game with BrightGuard

Haddock Field is Now a Sun Safe Stadium

Mainers will be the first to tell you: winters are long and summers pass in the blink of an eye.“When summer comes around, people don’t think about using sunscreen. We only have such a short amount of sunshine!” said Emily Clyatt, Community Health Promotions Specialist at the City of Portland Public Health Division.

In August 2016, Maine Cancer Foundationapproached Emily and her colleagues to develop a sun safety awareness campaign. The timing was ideal for implementation in mid-2017, just in time for those fleeting months of summer. “MCF reached out about the idea to talk with the Portland Sea Dogs,” said Clyatt. The minor-league baseball team is a family-friendly attraction, with 60 home games at Hadlock Field spanning the warmest months of the year.

MCF awarded the City of Portland Public Health Division $20,000 to execute a sun safety campaign with public service announcements and other targeted prevention messages, along with five free sunscreen dispensers scattered throughout the ball park. The campaign will run the length of the 2017 Sea Dogs season.

“At least once per home game, a PSA will run on the big screen. I met with Hadlock Field’s graphic designer, and expressed our hopes for three consistent messages: sunscreen, covering up, and reapplying,” said Clyatt. The collaboration bore the catch phrase Play More, Burn Less along with an eye-catching 15 second video with simple graphics. The game time announcer will read over the video with the following text:

“Hey fans. Are you being sun smart? The Sea Dogs and our partners want to remind you to protect your skin this summer by wearing a hat, sunglasses, and other clothes; using sunscreen S-P-F fifteen or higher; and reapplying your sunscreen every two hours or after swimming or physical activity. Look for the yellow sunscreen dispensers throughout the stadium to stay sun smart this season so you can play more, and burn less.”

Folks of all ages will flock to Hadlock Field this summer. The stadium holds 7,000 seats at capacity, which means the messaging along with the sunscreen will reach many thousands of Mainers. “To have the dispensers in people’s environment, free for them to use at leisure, is ideal,”said Clyatt.

Cheers to enjoying the next few months of sunshine safely! Sunscreen may help stop skin cancer before it starts.

#togetherwecan #challengecancer2020 #playmoreburnless

Donate today to fund innovative cancer prevention projects across Maine!

Want more about the grant? Slugger – the official mascot of the Portland Sea Dogs – will be promoting sun safety too! Keep your eyes on his official Facebook page. And click here to read more about the grant award.

The City of Portland Public Health Division was also awarded $5,000 to install sunscreen dispensers at Casco Bay Lines. Learn more!

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Copyright © 2023 BrightGuard Inc. All rights reserved.
Privacy Policy | Terms of Use